LA's #1 Hip Hop + R&B Magazine
LA's #1 Hip Hop + R&B Magazine
Priscilla Vilchis: The Hollyweed Queen Making Power Moves
From entrepreneur to West Coast trailblazer, Priscilla Vilchis aka the Hollyweed Queen is rewriting the script on what it means to blend hustle with healing. In this exclusive interview, the L.A. native opens up about entrepreneurship, identity, and how the cannabis space is evolving in her hands. “I’m not just building a brand,” she says, “I’m building a legacy”
Girlfriend Makes R&B a Safe Space (Interview)
Girlfriend, born in Mississippi and steeped in emotional honesty, is bringing R&B to life with heart and healing. In this exclusive Hype Off Life interview, she discusses her transition from psychology major to emerging artist, how faith inspires her creativity, and why her debut EP, It's Complicated is more than simply music—it's a safe space for anyone learning to feel again
Sample-Based. Purpose-Driven. Nxll Is Crafting His Next Era
Nxll is a classically educated performer and producer that combines honest narrative with layered, sample-driven production. Raised in PG County and currently located in LA, his music moves with purpose, serving as the soundtrack to his existence. With fresh albums on the way and a decade of continuous output behind him, Nxll is laying the groundwork for something eternal. The music is piercing, the message is clear, and the next chapter is on its way.
Annie Tracy Is Redefining R&B With Soul, Style & Subtle Edge
Annie Tracy is giving R&B a new look by mixing style, soul, and a touch of edge. The North Carolina native shows that she is more than just a voice—she's a movement in the making with the release of her upcoming Scared of Heights EP and an expanding catalog of emotionally charged singles
Drop of the Year? Pusha T’s GOAT Archive Is All Luxury and Legacy
GOAT has partnered with Hip Hop icon Pusha T to launch Keys Open Doors: The Archive of Pusha T, a limited-time collection featuring luxury fashion, rare sneakers, and one-of-one pieces from the rapper’s personal closet. From Dior to Pharrell x adidas, this is more than a sale—it’s a cultural moment
Canada’s BITTERJUICE Is Built Different
BitterJuice is rewriting the rules of soul-hop. Hailing from Brampton and Scarborough, this rising Canadian duo fuses gritty storytelling with genre-blending grooves. With tracks like “D&B (PUNCH)” and “Just Me,” they showcase both raw lyricism and emotional depth — proving that vulnerability and grit can (and should) coexist
A.L.I.A.S Fuses R&B and Afrobeats with Style & Substance
A.L.I.A.S, a rising R&B/Afrobeats artist, is paving an exciting new lane with smooth vocals, international vibes, and intentional storytelling. Keeping in mind his vision of creating music that moves and speaks to the soul, his new single with Breez Kennedy, "Reason," combines sensual rhythm with emotional depth. A.L.I.A.S. is crafting a sound and brand that are distinctively his own with early hits like "Backseat" and an ever-growing catalog
Boston’s Up Next? Kam’Geez Makes His Case
Boston rapper Kam'Geez is back with two powerful new videos—"Grimas" and "Risk & Chances"—that mix real life reflections, melodic delivery, and gritty lyricism. The emerging Dorchester artist shows once again why he is a voice to watch in East Coast rap
NURD Is Rewriting the Rules of R&B with GODSPEED: Act I (Interview)
NURD’s new EP, GODSPEED: Act I, isn’t just a project—it’s a full-on experience. With cinematic storytelling, raw vulnerability, and a hauntingly honest sound, the rising South Central artist invites listeners deep into her world. In this exclusive interview, NURD opens up about mental health, artistic rebirth, and what it took to shed her old skin. Tap in to meet the voice behind one of the boldest R&B releases of the year.
Mariah the Scientist Marches Into a New Era With “Burning Blue”
Mariah the Scientist sets the tone for her next chapter with the powerful, choreography-filled video for “Burning Blue.” As her highest-charting single to date, the track is already making waves across Apple Music, TikTok, and YouTube. Dive into the video and discover why this love anthem hits different.
Meet D. Shim: The Producer Powering Miami’s Creative Wave
Miami’s own D. Shim is proving that music hits different when it’s built with purpose. From engineering for stars like Tory Lanez and Trick Daddy to mentoring emerging artists and running Vibe Out Studios, D. Shim is shaping South Florida’s sound with clean mixes, big energy, and a lot of heart. With 12 beat albums, a viral presence, and a studio that stays booked, he’s building more than hits—he’s building community.
Wrldtour Is Turning Setbacks Into Soundtracks
Wrldtour, a Boston-based artist, is a living leading by example of how hardship can fuel success. The emerging emcee, who has a raspy flow and a mission rooted in truth, blends melodic grit with seasoned storytelling in his latest singles, "Up The Score" and "Make Em Say." He is more committed than ever to creating music that inspires, uplifts, and advances the culture after overcoming a life-altering injury. Follow his movement by tapping in.
Rashad Brings Heat & Heart from Carson
Emerging from the heart of Carson, Rashad is blending bars, beats, and pure West Coast energy to deliver a sound that’s all his own. With his latest single, Cali’s Own, he’s showing the game that originality isn’t dead—it’s just been waiting for the right voice
Jozzy Returns With “Maybe” - A Bold R&B Ultimatum
Fresh off her No. 1 debut EP and Grammy-winning writing credits, Jozzy is back with “Maybe,” a slow-burning, mid-tempo groove that lays love’s truth bare. Produced by Bongo By The Way and Freaky Rob, the track finds Jozzy demanding clarity in the gray space between words and actions. It’s the first single from her debut album Soundtrack 2 Get Her Back, showcasing her lyrical fire, emotional depth, and commitment to honest storytelling in R&B
Lefty Gunplay & JasonMartin Sample Chicano Classic on Heavens Above (My Angel)
Baldwin Park’s own Lefty Gunplay returns with Heavens Above (My Angel) — a soulful banger featuring JasonMartin and Mike & Keys. Sampling Amanda Perez’s early-2000s hit, the track pays tribute to real love and loyalty. With introspective lyrics, refined production, and a West Coast twist, Lefty’s growth is undeniable. Following chart-topping success with Kendrick Lamar and co-signs from Too $hort and Ty Dolla $ign, Lefty’s star keeps rising. Catch him live on the Can’t Get Right Tour this April
HYPE ON SPOTIFY.
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