LA's #1 Hip Hop + R&B Magazine
LA's #1 Hip Hop + R&B Magazine
Dough the Freshkid Trades Verses with Respected South LA Rappers On “Where Yo Grandma Stay?”
Respected South LA native, Dough the Freshkid teams up with fellow Los Angeles veterans for another cinematic release.
Sample-Based. Purpose-Driven. Nxll Is Crafting His Next Era
Nxll is a classically educated performer and producer that combines honest narrative with layered, sample-driven production. Raised in PG County and currently located in LA, his music moves with purpose, serving as the soundtrack to his existence. With fresh albums on the way and a decade of continuous output behind him, Nxll is laying the groundwork for something eternal. The music is piercing, the message is clear, and the next chapter is on its way.
Drop of the Year? Pusha T’s GOAT Archive Is All Luxury and Legacy
GOAT has partnered with Hip Hop icon Pusha T to launch Keys Open Doors: The Archive of Pusha T, a limited-time collection featuring luxury fashion, rare sneakers, and one-of-one pieces from the rapper’s personal closet. From Dior to Pharrell x adidas, this is more than a sale—it’s a cultural moment
Canada’s BITTERJUICE Is Built Different
BitterJuice is rewriting the rules of soul-hop. Hailing from Brampton and Scarborough, this rising Canadian duo fuses gritty storytelling with genre-blending grooves. With tracks like “D&B (PUNCH)” and “Just Me,” they showcase both raw lyricism and emotional depth — proving that vulnerability and grit can (and should) coexist
Boston’s Up Next? Kam’Geez Makes His Case
Boston rapper Kam'Geez is back with two powerful new videos—"Grimas" and "Risk & Chances"—that mix real life reflections, melodic delivery, and gritty lyricism. The emerging Dorchester artist shows once again why he is a voice to watch in East Coast rap
Meet D. Shim: The Producer Powering Miami’s Creative Wave
Miami’s own D. Shim is proving that music hits different when it’s built with purpose. From engineering for stars like Tory Lanez and Trick Daddy to mentoring emerging artists and running Vibe Out Studios, D. Shim is shaping South Florida’s sound with clean mixes, big energy, and a lot of heart. With 12 beat albums, a viral presence, and a studio that stays booked, he’s building more than hits—he’s building community.
Wrldtour Is Turning Setbacks Into Soundtracks
Wrldtour, a Boston-based artist, is a living leading by example of how hardship can fuel success. The emerging emcee, who has a raspy flow and a mission rooted in truth, blends melodic grit with seasoned storytelling in his latest singles, "Up The Score" and "Make Em Say." He is more committed than ever to creating music that inspires, uplifts, and advances the culture after overcoming a life-altering injury. Follow his movement by tapping in.
Rashad Brings Heat & Heart from Carson
Emerging from the heart of Carson, Rashad is blending bars, beats, and pure West Coast energy to deliver a sound that’s all his own. With his latest single, Cali’s Own, he’s showing the game that originality isn’t dead—it’s just been waiting for the right voice
Lefty Gunplay & JasonMartin Sample Chicano Classic on Heavens Above (My Angel)
Baldwin Park’s own Lefty Gunplay returns with Heavens Above (My Angel) — a soulful banger featuring JasonMartin and Mike & Keys. Sampling Amanda Perez’s early-2000s hit, the track pays tribute to real love and loyalty. With introspective lyrics, refined production, and a West Coast twist, Lefty’s growth is undeniable. Following chart-topping success with Kendrick Lamar and co-signs from Too $hort and Ty Dolla $ign, Lefty’s star keeps rising. Catch him live on the Can’t Get Right Tour this April
Lady Loe Blends Classic Hip Hop Aesthetic With A Modern Edge
Lady Loe is shaking up Hip Hop with a raw blend of classic flavor and modern grit. The Queens native just dropped her new single “Like This” and is gearing up for album six, featuring Sticky Fingaz and Big Twins. With Roc Nation distribution and her own label in motion, she’s not just making music—she’s making moves
EMPIRE & NBA 2K Team Up For Limited Edition "Music To Ball To" Vinyl
Music and basketball collide in EMPIRE x NBA 2K’s exclusive “Music To Ball To” vinyl set. Featuring standout tracks from Larry June, Asake, LUCKI, and more, this collectible merges design, culture, and sound. Housed in premium basketball-textured packaging, it’s a must-have for fans of the game and the music. Celebrate this cultural crossover with 2K25’s Season 2 soundtrack in physical form. Pre-orders available now
Mike Free Perfectly Blends New School with Nostalgia on “Al Dente” Mixtape
Legendary producer Mike Free steps into the spotlight with “Al Dente”—an 8-track mixtape that masterfully balances polished production with classic Hip Hop energy. Featuring AJ Snow, Correy C, and more, it’s a sonic feast with instrumentals included for the purists. From bangers to introspective vibes, Al Dente proves why Mike Free remains one of the game’s most versatile sound architects
Hearing Loss and Hip Hop: How Accessibility is Changing the Genre for Artists and Listeners
Hip Hop is becoming more inclusive thanks to sign language interpreters and cutting-edge hearing tech. From live show interpreters like Deafinitely Dope’s Matthew Maxey to stylish, sound-enhancing hearing aid glasses, the culture is shifting. These innovations are bridging gaps between the deaf/HoH community and Hip Hop, showing that everyone deserves to experience the music—and be seen doing it. Dive into how the genre is evolving for all
Fase1 is One West Coast Rapper To Watch in 2025
Lefty Gunplay Talks Black & Brown Unity, Maturing, and His Vision for 2025 (Exclusive Interview)
HYPE ON SPOTIFY.
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